Rachel Mortenson for Frederick’s of Hollywood Collections 2013
Frederick’s of Hollywood was a well-known retailer of women’s lingerie in the United States, with stores in many modern shopping malls across the USA. The business was started by Frederick Mellinger (inventor of the push-up bra) in 1947. The original flagship store was a landmark on Hollywood Boulevard in Hollywood, California. In September 2005, after 59 years, the store moved to a larger space a few blocks away, near the corner of Hollywood Boulevard and Highland Avenue.
Here, in addition to the selection of bras and panties, there are corsets, including their famous “Hollywood Dream” corset, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie, and even more high-end seduction pieces. The store no longer houses The Lingerie Museum featuring The Celebrity Lingerie Hall of Fame, which exhibited a collection of underwear worn by Hollywood movie stars, such as one of Madonna’s pointy-breasted corsets. However, this flagship Hollywood store does display corsets and bras designed by celebrities for charity.
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